Cultural understanding, turned into content

We help international brands find the messaging, stories and formats that can create a genuine connection with Chinese audiences.

Whether you are entering China, strengthening an existing presence or preparing a campaign, our work combines strategic cultural insight with hands-on content delivery.

A city skyline during dusk with skyscrapers, a ferris wheel, and mountains in the background, illuminated by city lights.

Entering China

Find the right place for your brand in the conversation

  1. Audience, category and competitor research

  2. Brand and content audits

  3. China market messaging and positioning

  4. Chinese brand naming support

  5. Channel and platform recommendations

  6. Content pillars and editorial strategy

  7. Market-entry content roadmaps

Cultural localisation

Preserve the connection—not just the words

  1. Brand messaging and tone of voice

  2. Website and landing-page localisation

  3. Campaign adaptation and transcreation

  4. Chinese campaign lines and key messages

  5. Product and service content

  6. Editorial and thought-leadership content

  7. Cultural and linguistic review

  8. Chinese copy quality control

WeChat and Xiaohongshu

Create for the way people engage in China

  1. Account setup guidance

  2. WeChat editorial strategy and long-form articles

  3. Xiaohongshu content pillars and post copy

  4. Campaigns and content series

  5. Bilingual editorial calendars

  6. Creative briefs and visual direction

  7. Publishing and community support

  8. Performance analysis and recommendations

Campaign localisation

Recreate the impact of the original idea

  1. Campaign concept evaluation

  2. Local audience and cultural research

  3. Concept adaptation and transcreation

  4. Chinese key messages and copy

  5. Social and editorial extensions

  6. Local creative direction

  7. Cultural review of global assets

  8. Final linguistic quality control

Bilingual copywriting and content

Bilingual copywriting and content

  1. Websites and landing pages

  2. Social media content

  3. Articles and interviews

  4. Campaign concepts and copy

  5. Video scripts and storyboards

  6. Newsletters and email content

  7. Executive and thought-leadership content

  8. Educational and awareness content

International content for Chinese organisations

Our central focus is China-facing communication for international brands.

We also help Chinese brands communicate internationally through:

  1. English-language positioning and messaging

  2. Website and campaign copy

  3. Content localisation and rewriting

  4. International social media strategy

  5. LinkedIn, Instagram, Facebook and YouTube content

  6. English copy review and quality control

1. Understand 

We begin with the brand, audience, original context and intended response. We want to know not only what you are saying, but why it matters.

2. Find the cultural equivalent

We identify what can carry across unchanged, what needs to be adapted and where a different route will create a more authentic connection.

3. Turn insight into content

We translate the direction into messaging, campaigns, editorial plans and finished content, working closely with your team throughout.

4. Learn and refine

For ongoing work, we review performance, identify meaningful patterns and use them to strengthen the next round of content.