Keep the meaning.
Reimagine the message.
What connects with an audience in one culture may not translate directly into another. LOCHĀVA understands the meaning, emotion and cultural context behind your brand—then finds the right way to make it equally relevant and relatable in China.
Helping international brands resonate in China.
Translation is only the beginning
A message can be perfectly translated and still fail to connect.
We begin by asking why the original works—then find the language, context, stories and formats that can create the same level of connection in China—without losing what makes the brand distinctive.
How we help
Entering China
Build the foundations for relevant communication through audience insight, local positioning, Chinese naming, content strategy and platform planning.
Localising your brand and content
Adapt global messaging, campaigns and editorial content around how Chinese audiences think, feel and engage—not simply how the original words translate.
WeChat and Xiaohongshu
Create platform-native strategies and content informed by local interests, behaviours and expectations.
Extending your team
Bring senior China expertise into your in-house or agency team for a pitch, campaign, project or ongoing account.
Why LOCHāVA
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Born and based in China, with extensive experience working across European and international teams, founder Siyu Tian understands the cultural context behind both the original message and the audience it needs to reach.
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We identify why a message resonates before deciding how it should be expressed in another culture. That may mean translating, adapting, reframing or creating something new.
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The person shaping the direction also creates the content. This keeps the strategic intention intact from the first conversation to the final deliverable.
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There are no layers of account management or handovers to junior writers. You receive direct, responsive support throughout the work.
Ready to resonate in China?
Tell us about your brand, audience and ambition. We will help you identify what should remain consistent, what needs to be reimagined and where the strongest connection can be made.