A strong brand story doesn’t travel unchanged.
BRAND AND POSITIONING & CONTENT STRATEGY · CHINA EXPERTISE
We help brands sharpen their positioning and adapt their messaging and content for different audiences—with particular expertise in China and Chinese–English communications.
Selected brand experience
Our Services
Bring me in when your proposition is hard to explain, your message isn’t landing or your content needs a clearer direction.
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Clarify what makes you different—and what needs to change for your message to land with a new audience.
Positioning · Brand narratives · Chinese–English messaging
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Decide what’s worth saying, where to say it and how your content supports your business.
Content audits · Channel strategy · Thought leadership · AI discovery reviews
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Give your team an experienced editorial partner to shape briefs, strengthen stories and keep the work on strategy.
Ongoing advisory · Editorial review · Selected writing & localisation
MEET SIYU
Looking beyond the words
I bring more than a decade in content and marketing, a journalism background and a master’s in Digital Media from King’s College London.
My work starts with what an audience may not share with you: background knowledge, expectations or a reason to care. That helps me identify what a message needs to explain, demonstrate or change—not simply how to translate it.
Where does your message need to go next?
A new audience. A different market. A stronger point of view.
Tell me what you want to change, who you need to reach and where you need a thinking partner.
a@lochava.com