Siyu is a highly experienced digital content strategist, marketing consultant, and China expert with over a decade of professional experience spanning Europe and China. Her career encompasses roles in both in-house environments and international agencies, giving her a comprehensive perspective on digital content strategy and marketing.

Born and raised in China, Siyu possesses an in-depth understanding of the Chinese market and its consumers, making her an invaluable asset for brands aiming to expand their reach in China.

With a background in Journalism, Siyu has a great passion for creating meaningful and beautiful content. She believes in the power of a well-crafted copy.

“ Content forms a bond between the brand and its customers. Through engaging and inspiring content, we can grow your customer base into a community.”

Siyu also has a passion for creating content for good causes, such as sustainability, health awareness, Buddhism, and spirituality, which is evident in her work.